Royal Enfield upgrades entire line up to BS IV specifications
Royal Enfield finished the last quarter of previous fiscal with the best ever quarterly sales of 1,48,185 units, 59.6% higher than what it achieved in the same period last year (92,845 units). The two-wheeler maker also had a very strong current fiscal, with production expected to cross the 6.75 lakh unit mark.
With the government of India banning sales of BSIII compliant machines from 1st April 2017, Royal Enfield has now updated their entire line-up to BSIV. The new Royal Enfield range of motorcycles also gets AHO (automatic headlamp on) and it also gets an analogue speedometer and fuel gauge. Though the BSIV variants are yet to reach dealerships, bookings for the same are now being accepted with deliveries set to commence in the coming weeks.
Royal Enfield has also revised rates of other bikes in its lineup by INR 3,000-INR 4,000, which will be seen with a host of new features and comply with BS IV emission norms. Below is the variant-wise prices of new BSIV Royal Enfield motorcycles –
Royal Enfield Motorcycles BSIV Price (ex-showroom)
• Royal Enfield Bullet UCE INR 1.25 lakh
• Royal Enfield Bullet Electra INR 1.40 lakh
• Royal Enfield Thunderbird 350 INR 1.61 lakh
• Royal Enfield Thunderbird 500 INR 2.03 lakh
• Royal Enfield Classic 350 INR 1.49 lakh
• Royal Enfield Classic 500 INR 1.90 lakh
• Royal Enfield Classic Chrome INR 2.01 lakh
• Royal Enfield Bullet 500 INR 1.79 lakh
• Royal Enfield Continental GT INR 2.26 lakh
• Royal Enfield Himalayan INR 1.77 lakh
• Royal Enfield Classic Desert Storm 500 INR 1.93 lakh
In the international markets, along with making the motorcycles Euro IV compliant, they have also added rear disc brakes, FI and ABS as standard. The same is also expected to be done on India-spec models, but at a later date.
Speaking about sales, the Chennai-based company says that they are on a record growth. The sales growth is brisk not only in the domestic market but also in the international markets. Siddhartha Lal, MD and CEO, Eicher Motors (RE’s parent company), revealed that the company will invest INR 600 crore in R&D operations at its Chennai and Leicestershire (UK).
Speaking about future, Royal Enfield will launch a new product in 2017. The upcoming motorcycle is expected to adopt a twin-cylinder engine, making it the brand’s new flagship. A third manufacturing plant near Chennai is also in the pipeline to cater to the growing demand. Royal Enfield is working towards achieving global leadership in the medium displacement motorcycle segment (250-750 cc).